Trevor and Lexi Baker
Notes From The Bakers
Fall Is a Great Time to Look Inward
Fall starts to slow the world down, as the pace of summer fades and settles into something a little quieter, calmer … and unfortunately, colder. That makes it a great time to step back and take an honest look at where you are, how you’re spending your...
Don’t Let Comparison Be Your Downfall
Entrepreneurship makes comparison easy. You see someone building a successful business, reaching a milestone, gaining a ton of customers, or creating the kind of life you’re working toward, and suddenly your own progress...
You Get to Choose What Hard Things You Do Next!
Nowadays, so many people spend a lot of time trying to avoid hard things. They look for the shortcut, the easier option, or the path with the least resistance. Somewhere along the way, comfort started looking like the ultimate...
Your Struggles vs. Your Resilience: Which Will Win?
One of the hardest lessons we’ve learned as entrepreneurs is that accomplishing great things doesn’t come from avoiding challenges. It comes from pitting your resilience against them. When...
Be a Person of Good Character and Accountability
One thing we’ve noticed over the years is how easy it has become for people to excuse themselves from responsibility whenever something feels difficult, uncomfortable, or inconvenient. People back out of commitments with little thought. Hard...
Control the Current: Elevating Your Emotional Discipline
Being an entrepreneur is often about making choices, some of which need to be made in the heat of the moment. Whether that’s being more (or less) assertive while securing a deal, letting someone go...
Simplify and Move Forward
Eyes are everywhere nowadays, so it’s not uncommon to feel like you’re constantly being watched, judged, or analyzed. With this feeling constantly increasing, it’s no wonder that so many of us are overthinking our every...
Monitor Your Influences: A Critical Element in the Pursuit of Goals
Every goal you pursue is shaped by what you let into your life. Your habits, thoughts, attitudes, and decisions don’t form completely on their own. They’re constantly influenced by what you consume, who you listen to, and what you normalize. Whether you realize it...
Eight Mistakes Not to Make: Entrepreneurial Don’ts
Mistakes are part of building anything meaningful. They aren’t signs of failure; they’re part of the learning curve. That said, some mistakes are far more costly than others, especially when they’re repeated or left uncorrected. Understanding a few common missteps...
Rediscover Your Sense of Curiosity
At some point along the way, many of us quietly set our curiosity aside. Not intentionally. More like accidentally. Responsibilities, schedules, deadlines, and routines fall into place. And before we know it, curiosity slips to the back of our minds...









